Discover our Rolex boutiques
by Siam Swiss
Siam Swiss is proud to be part of the worldwide network of Official Rolex Retailers, authorised to sell and maintain Rolex timepieces. Having been in the watch trade for the last four decades, Siam Swiss and its group of experienced staff are well-versed in horological knowledge as well as the values and philosophy behind Rolex.
Pure Luxury
Situated in the heart of the Siam Square and Silom, Siam Swiss offer a luxurious and exclusive environment where customers can explore the iconic Rolex timepieces. Stepping into the spacious boutiques allows one to fully immerse in the world of Rolex and delve into its rich heritage. Beyond watchmaking precision, a Rolex speaks of your tastes and beliefs. Like the iconic Oyster, the world’s first waterproof wristwatch, a Rolex watch promises you a piece of history interwoven onto your wrist that is equal parts prestige, technical excellence and style. With the necessary knowledge, skills and technical know-how, let us help you make the choice that will last a lifetime.
Rolex at Siam Square
This is where the story of Siam Swiss began. In 1979, company founder Kamol Poolsathitiwat bought a single-unit retail space at Siam Square Road, which measured 54sqm, to kickstart his journey into the hallowed world of watchmaking. In 2015, Siam Swiss acquired more space at the location of its original boutique, expanding into a new flagship into a duplex where the upper storey is reserved for private viewings and after-sales services. Today, the Rolex boutique at Siam Square features the brand’s elegant aesthetic and radiates the values of the Rolex crown. Welcoming lighting accentuates the beauty of a wide selection of Rolex models in display cases lined with beige leather with bronze trims. It is this same level of attention to details in both the boutique aesthetic and customer service that has earned the nod of approval from Siam Swiss’ customers, locally and internationally.
Rolex at Silom
The latest in the Siam Swiss portfolio, the Silom boutique was inaugurated in 1996 as part of Poolsathitiwat’s expansion plans. The Silom area was chosen because of its meteoric rise as one of Bangkok’s premier cosmopolitan areas. The 80sqm space on the first floorhas been fitted to accentuate the modern Rolex aesthetic with careful calibration of colours and patterns. The walls features textures from walnut brown wood to beige-colored stone and handcrafted stucco panels in a pattern that recalls the fluted bezel of the Oyster watch.
