Rolex and Siam Swiss
The relationship between Rolex and Siam Swiss is a testament to the longevity of horological passion. Siam Swiss’ founder, Kamol Poolsathitiwat, began his career in the watch trade in 1952 before establishing his own retail company in 1979. Since then, Siam Swiss has been a proud member of the global network of Official Rolex Retailers, serving generations of clients as they seek the watch of their dreams.
Rooted in Passion
Siam Swiss is built on a deep love and appreciation of horology. At the tender age of 14, Siam Swiss founder Kamol Poolsathitiwat embarked on a lifelong pursuit of watchmaking excellence when he started working for Rolex S.A.B (Thailand). Poolsathitiwat considered it a dream come true when he opened the first Siam Swiss boutique retailing Rolex watches in Bangkok’s Siam Square Soi 5. Today, Poolsathitiwat’s dream and passion for Rolex remains undiminished, exemplified by Siam Swiss’ spirit of service and dedication, as well as its highly trained staff and impeccably furbished boutiques at Siam Square and Silom.
Pursuit of Perfection
Quality, creativity, and an unwavering customer-first philosophy define Siam Swiss’ ethos. This dedication to making each customer’s watch appreciation journey enriching and memorable has been present right from the beginning of the company’s founding—and continues to flourish to this day. We invite you to experience the inimitable Siam Swiss hospitality first-hand, and immerse in a Rolex experience like no other.
Continued Evolution
Today, Siam Swiss is recognised as one of Thailand’s most eminent and trusted luxury watch retailers. Always keeping abreast of customers’ desires and expectations, Siam Swiss is currently helmed by third-generation owners, and has never stopped innovating to elevate its luxury retail experiences. From a single shophouse boutique measuring 54 sqm, Siam Swiss now counts two elegantly appointed Rolex boutiques located in Bangkok’s most prestigious shopping districts at Silom and Siam Square—each promising world-class customer service, and a specially curated selection of Rolex watches awaiting your discovery.
