Inside Tudor at SIAM SWISS Tudor Boutique Inside Tudor at SIAM SWISS Tudor Boutique
INSIDE TUDOR

BIRTH OF THE BRAND

In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service

TUDOR HISTORY

HANS WILSDORF’S INTUITION

« For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company. »

– H. Wilsdorf

WATCHMAKING

THE TRADITIONAL ART OF HAND CRAFTSMANSHIP

A TUDOR watch lives. Pulsates. It will take you into the world of micro-precision. The high technology in all components are relentlessly tested to the smallest detail… to the point of obsession. Examine the movement. Aesthetics and performance first for the most demanding of products, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigours of time. Exceptional materials, durability and strength of design make each watch a unique object.

TUDOR AMBASSADOR

DAVID BECKHAM

As a child, David Beckham had a drea. Whenever asked about what he would want to be later in life he invariably answered “a football player”. This early drive led him to become one of the most acclaimed, loved and successful players in the history of the game. With three major clubs and f15 selections in the English football team, 59 as captain, he left his mark: 6 England Championship tittles, 2 Major League Soccer cups, one time Champion of Spain and one time UEFA Champion. Beckham wears the Tudor Black Bay Chrono, a 41mm divers’ watch inspired by the brand’s history.

TUDOR AMBASSADOR

JAY CHOU

To exemplify Jay Chou’s daring and innovative spirit, TUDOR released a short film in which he daringly drives a sports car on an historical oval race track in Montlhéry, France, eventually drifting through time. Inspired by the magical worlds Jay Chou is known to create with his art and by epic 80s cinematic tales of time travelling, the film ignites the conversation on how iconic images of the past impact today’s creativity in watchmaking, music and other art forms. Chou’s most devoted fans will also recognise an homage to one of his earlier movies, where he portrayed a car enthusiast.

“We keep the best of the past. The best watchmaking practices,
the best designs.”

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